My Troedsson

The Singapore–Sweden Initiative was created for the Swedish Chamber of Commerce (SwedCham) to support small businesses hit hard by the pandemic while strengthening ties between Swedish companies and Singapore’s local economy.

The program paired Swedish multinationals with Singaporean micro-enterprises, such as family cafés, neighbourhood shops, and independent makers, to helping them gain visibility, resources, and new customer flows. SwedCham acted as the connector, mobilising its network of Swedish brands to uplift local entrepreneurs to show how collaboration and conversations can turn moments of crisis into rays of hope.

Beyond sales and visibility, the initiative became a platform for learning from both sides, showing how large global companies and small local businesses can share insights and inspire each other. The effort resulted in a heart-warming film showcasing the collaborations and delivered clear business impact, including noticeable sales uplifts for the small businesses involved.